Part of the appeal of TikTok is that you don’t need a major following to go viral.
It’s worth noting that 9,000 reviews only seems small in comparison with SEASUM’s popularity. POWERASIA’s High Waisted Yoga Pants are somewhat viral, featuring 9,000 customer reviews.SEASUM Women’s High Waisted Pants are the quote-unquote originals, featuring over 70,000 customer reviews-and counting.
Plenty of companies are happy to cash in on the trend.īut if you want to know where to find TikTok leggings that helped kicked off the trend in the first place, there are a few products that fit neatly into the viral craze: Wondering where to buy TikTok leggings? You won’t be looking for long. ”Īmazon reviews-currently with over 70,000 ratings-average a 4.1 out of 5, with plenty of user-submitted pictures and videos to verify how well the magic pants work. Devin Olson said, “Okay-please go buy these.” Another user named Sophie said, “I’m never wearing. Do They Really Work?Īccording to TikTok users, yes. SEASUM’s high-waisted yoga pants demonstrate what’s possible with a viral hit. Curious users saw the videos on their “For You” feeds, tried it out themselves, and shared the results. It isn’t difficult to see how TikTok leggings caught on from there. Catering to the interests of TikTok’s demographics sets you up for success. What does this mean? If you can create a video that will appeal to your small test group, you stand a chance at going viral. “Every video that is posted on TikTok is shown to a small group of users … based on how your video performs with that small audience, the TikTok algorithm then decides if it should be shown to a larger test group.” The unique appeal of TikTok is that you don’t have to have a large following to create a viral hit.Īs Taylor Loren notes in her Skillshare class about mastering TikTok: Leggings on TikTok are a product built for the medium: You can see their impact within a few short seconds. TikTok’s demographics trend female and young-60% female, for example-the exact demographic who might be in the market for a pair of miracle leggings. Who doesn’t want to try an expensive pair of pants that makes you look in the mirror and say “what?!” with awe? Last year, TikTok poster Devin Olson’s “like, what?” surprise at the effectiveness of the SEASUM version of the TikTok leggings created obvious intrigue.
Before-and-after TikTok videos of users trying these leggings on have all of the elements of a viral TikTok post: But by the summer of 2021, the hashtag “#tiktokleggings” had over 600 million views. It’s difficult to find a “video zero” that kicked things off for TikTok leggings. We’re eager to see how a simple product can go viral on TikTok to the point where famous singers are flaunting them within a few short months. But we’re interested in more than that today. “TikTok leggings” refer to a style of leggings with a high waist and ribbed “honeycomb” pattern from brands like SEASUM and GYMSPT.īut what are TikTok leggings, exactly? The leggings are flattering in all of the ways that might look good on social media. But with the example of leggings on TikTok, it’s better just to show you. Why do some TikTok posts go viral and some don’t? We can talk all about TikTok’s algorithms and demographics until we turn blue.
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